Senior Marketing Executive

What you'll do:

The candidate will steer regional campaign efficiencies, drive cross-market alignment, and manage end-to-end delivery performance across a portfolio of markets:

Market Alignment & Performance Monitoring: Hold regular syncs with local market marketing teams to actively check live campaign metrics, audit status, and monitor media spending pacing. Flag red markets for deep-dive review and intervention

End-to-End Campaign Delivery Optimization: Bridge and strengthen workflows from business strategy to local execution, overseeing the lifecycle stream: Strategy -> Execution -> Creative/Localization -> Performance Adjustment. Identify gaps in top/mid/bottom-funnel alignment and provide actionable recommendations.

AI Integration & Automation Scaling: Spearhead and scale AI tool adoption within local marketing arms to enhance structural workflows, lower creative overhead, and boost production efficiency.

Asset Quantity & Quality Gatekeeping: Review localized channel assets, act as the regional creative gatekeeper, and develop systemic workflows to rapidly scale up cross-market creative adaptation and asset variations.

Cross-Market Learning & Strategy Standardization: Extract data-driven learnings from successful regional strategies and build unified playbooks to ensure ad product adoption consistency.

What you'll need:

Must-Have

Experience : 2–4 years of hand-on experience managing multi-market digital marketing campaigns, with a strong preference for a proven background in a digital performance, creative, or social-first advertising agency.

Platform Competency: Full technical mastery of full-funnel account structures, optimization, and bidding setups across major distribution channels, specifically Google Ads (Pmax, YouTube, DV360, etc.), Meta Business Manager, TikTok, etc.

Analytical & Technical Skills: Experience in campaign setup, including budgeting, bidding, targeting, optimisation. Coaching mindset, can explain complex issues to various markets with varying capability.

Strategic Auditing Acumen: Demonstrated capability in diagnosing account health, structural flaws, budget misallocations, and conducting rigorous operational geo-targeting health check audits.

Adaptability & Localization Sensitivity: Deep commercial empathy to balance centralized functional direction with localized execution factors.

Language: fluent in English, additional regional language is a plus

Nice-to-Have

Familiarity with AI tools (ChatGPT, Claude, MCP)

Regional working experience (regional account with overseas market knowledge)