Senior Director, Digital Marketing & Web Strategy

Where You Fit In:

The Senior Director of Digital Marketing & Web Strategy will lead the company’s digital marketing and web experience strategy, driving integrated digital programs that support pipeline growth, customer engagement, and conversion optimization across the buyer journey.

This leader will oversee the corporate website, digital campaign activation, performance marketing, SEO strategy, and digital experience optimization to help scale demand generation and customer engagement efforts globally. Working closely with demand generation, product marketing, brand, content, and regional marketing teams, the Senior Director will ensure digital channels and experiences are aligned to business priorities and optimized for measurable impact.

The ideal candidate is a strategic and hands-on digital marketing leader with deep expertise in B2B SaaS marketing, website strategy, paid media, conversion optimization, and digital campaign execution. This role requires a strong operator who can balance strategy and execution, lead cross-functional collaboration, and build scalable digital programs that improve engagement and drive growth.

Impact You Will Make:

Digital Marketing & Demand Activation

Lead digital marketing strategy and execution across paid search, paid social, display, retargeting, email, and emerging digital channels.

Partner with demand generation and campaign teams to support pipeline creation and campaign performance goals.

Optimize digital channel performance, conversion rates, and campaign effectiveness across global programs.

Develop scalable digital activation strategies aligned to regional and global marketing initiatives.

Support account-based marketing and targeted engagement initiatives through coordinated digital programs.

Web Strategy & Digital Experience

Own corporate website strategy, including user experience, SEO, content structure, personalization, and conversion optimization.

Drive website enhancements focused on engagement, lead generation, and customer experience improvement.

Lead testing and experimentation initiatives including A/B testing, landing page optimization, and user journey analysis.

Partner with content, brand, and product marketing teams to ensure consistency and effectiveness across digital experiences.

Monitor and improve website performance, usability, and search visibility.

Performance Marketing & Optimization

Manage performance marketing programs and agency relationships across paid media channels.

Analyze campaign and website performance data to identify optimization opportunities and improve ROI.

Develop reporting frameworks and dashboards to measure digital engagement, conversion, and campaign effectiveness.

Drive continuous improvement through testing, experimentation, and performance analysis.

Marketing Technology & Campaign Execution

Partner with Marketing Operations and Revenue Operations teams to support campaign execution, audience segmentation, and lead flow processes.

Leverage marketing automation and digital tools to improve campaign effectiveness and customer engagement.

Support implementation and adoption of new digital marketing capabilities and AI-enabled tools.

Ensure digital campaigns are executed efficiently and aligned with measurement and reporting standards.

Team Leadership & Cross-Functional Collaboration

Lead and develop teams across web, digital marketing, and performance marketing functions.

Manage agency and vendor relationships supporting digital initiatives.

Collaborate cross-functionally with marketing, sales, operations, and product marketing teams to align digital efforts with business priorities.

Support annual planning, budgeting, and prioritization for digital marketing initiatives.

Foster a culture of accountability, collaboration, innovation, and continuous optimization.

What You Will Bring:

15+ years of experience in digital marketing, web strategy, demand generation, or performance marketing within B2B SaaS or technology organizations.

Proven experience leading website strategy, digital campaigns, and performance marketing programs.

Strong understanding of SEO, paid media, web analytics, conversion optimization, and digital customer journeys.

Experience working with marketing automation, CRM platforms, ABM platforms, or similar technologies.

Demonstrated success managing cross-functional initiatives and leading high-performing teams.

Strong analytical mindset with experience using data and insights to drive optimization and decision-making.

Excellent communication, collaboration, and stakeholder management skills.