Regional Marketing Manager – Iberia & Italy

Responsibilities:

Own and execute the regional marketing strategy for Iberia and Italy, acting as the strategic marketing lead for the region and driving full-funnel pipeline growth through digital, partner, content, events, webinars, and local activations.

Partner closely with regional Sales, Partnerships, and Account Management leaders to align on GTM priorities, pipeline goals, and shared revenue outcomes.

Translate global messaging, and product launches into high-impact local programmes that drive brand relevance, engagement, and conversion across the Iberia and Italy markets.

Provide market insights, competitive intelligence, and performance analysis to shape strategy, optimise programmes, and guide regional investment decisions.

Lead partner marketing initiatives with priority channel and alliance partners to strengthen brand presence and generate leads and pipeline.

Ensure consistent communication with Sales and cross-functional teams, keeping stakeholders informed of upcoming initiatives, campaign performance, and optimisation plans.

Own reporting for regional marketing performance, including weekly and monthly updates, pipeline reporting, initiative ROI, and recommended next steps.

Qualifications:

5 years or more of experience in high technology B2B enterprise software or SaaS preferred.

Deep knowledge of the Iberian and Italian markets with a proven track record of marketing to SMBs and supporting global sales and marketing efforts.

Language skills: Native or near-native proficiency in Spanish as well as proficiency in Italian strongly preferred. Fluent proficiency in English is also a requirement.

Strong background in developing fully integrated marketing strategies tailored to specific markets.

Proficiency in HubSpot, Salesforce, Looker, or similar tools.

Exceptional project management and problem-solving skills.

Highly autonomous, with the ability to prioritise, manage multiple projects, and meet deadlines with minimal supervision.

Excellent time management, organisational, communication, and collaboration abilities.

Positive, energetic attitude and initiative, with a strong work ethic.

Location: This is a hybrid position requiring a few days per week at our Madrid office.