Associate Director, FP&A

What you’ll do

Strategically partner with Marketing leadership to shape growth and investment strategies that support Bumble’s long-term direction, role-modelling Courage and Respect in how you challenge and champion decisions.

Lead Marketing planning rhythms (annual plan, forecasts, and ad hoc deep-dives), bringing thought leadership that connects strategy to spend, KPIs, and outcomes.

Build and evolve ROI and investment models for Marketing (e.g., CAC/LTV, payback, funnel and cohort dynamics) to guide prioritisation and resource allocation.

Provide clear visibility of performance across Marketing and the wider business, translating complex data into decision-ready insights that drive accountability against financial targets and operational KPIs.

Own variance analysis versus plan, identify the “why” behind performance, and influence actions that maximise business outcomes — seeing work through from insight to impact with Excellence .

Manage risks and opportunities across the quarter to anticipate landing positions early and enable confident decisions through disciplined scenario planning.

Partner with User Acquisition and cross-functional teams (e.g., Accounting and Analytics & Data/ADA) to interrogate and synthesise performance from multiple data sources, strengthening measurement and operational rigour.

Manage, develop, and coach a team — building an inclusive, high-trust environment that sparks Joy in great work and raises capability across the broader FP&A team through operational efficiency.

About you

Typically requires 8+ years of experience, though we welcome candidates with alternative backgrounds that demonstrate equivalent skills.

Significant Commercial Finance/FP&A experience with confident business partnering — able to both champion and constructively challenge senior Marketing stakeholders with Respect and Courage .

Proven people leadership experience (including 3+ years managing a team of 4+), with a coaching mindset and a track record of developing talent.

Strong ROI modelling capability for Marketing investments, using unit economics and cohort-based thinking to influence strategic decision-making.

Comfortable presenting concise, compelling recommendations to senior leaders (SLT/ELT), connecting financial and non-financial performance and driving action.

Takes ownership end-to-end, collaborates with purpose across functions, and adapts plans with an agile mindset when new information emerges — grounded in Curiosity and Excellence .

Practically fluent with AI tools in a finance context: using them to accelerate analysis, scenario exploration, and storytelling while applying strong judgement, data privacy, and controls.