Regional Digital Marketing Manager
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About the role
What You'll Do
Build, plan, and implement a regional digital marketing strategy to drive top-of-funnel activities that lead to installs, product usage, and brand awareness across all products, app languages, and segments.
Create monthly plans to drive traffic through paid user acquisition through various channels such as Apple’s App Store, Google’s universal ad campaigns, and third-party ad networks.
Develop and lead organic marketing strategies to meet top-of-funnel objectives, primarily app store optimization(ASO).
Supervise, mentor, and guide the Digital Marketing Specialists to ensure alignment with the overall marketing strategy and organizational goals.
Collaborate with multiple YouVersion teams to develop specific campaign assets and align on roadmap and marketing needs to maximize opportunities that lead to the best inbound marketing strategy.
Collaborate with key strategic partners to expand the YouVersion marketing reach through shared install-based activities and initiatives.
Evaluate performance trends that act proactively to increase market segment by adjusting approved campaign budget allocation based on real-time learning and analysis of performance, trends, and insights.
Regularly evaluate platforms and ad networks.
Stay current with emerging opportunities in the digital marketing world.
Report to leadership on marketing spend return on investment, including cost, reach, and quality.
Report on knowledge of current market conditions that affect digital marketing.
Skills Needed to Succeed
Ability to self-motivate, make independent decisions ,and solve problems with innovation.
Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change.
Excellent verbal, written, and interpersonal communication skills to clearly explain complicated processes and foster partnerships.
Effective at process and organizational management to coordinate, structure, and provide vision to projects.
Strong leadership skills and understanding of developing and guiding others.
High School Diploma or GED.
1-3 years of related work experience.
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