Director, Global Brand Design

Key Responsibilities

Brand Leadership & Governance

Own and champion the FreedomPay visual identity system across all channels and regions.

Serve as the primary authority on brand standards, ensuring consistent application across marketing, product, sales, events, partnerships, recruiting, and corporate communications.

Develop and maintain comprehensive brand guidelines, governance frameworks, and approval processes.

Review and approve creative assets to ensure brand compliance and design excellence.

Educate and enable teams throughout the organization on proper brand usage and best practices.

Rebrand Execution

Lead the rollout and implementation of the company’s new global brand identity.

Partner with executive leadership, marketing, product, UX, sales, and external agencies to operationalize the new brand across all customer and employee touchpoints.

C onduct and maintain an ongoing audit of branded assets, identifying opportunities for updates and optimization.

Develop strategic plans for the migration of legacy materials to the new brand system.

Brand Governance & Asset Management

Own the brand governance program and approval process.

Serve as the final reviewer and approver for branded assets produced internally and externally.

Establish standards, workflows, and quality control measures to ensure brand compliance across all teams.

Maintain and evolve the company’s visual identity system, brand guidelines, templates, creative libraries, and digital asset management platform .

Conduct regular audits of touchpoints, campaigns, materials, and experiences to ensure ongoing brand consistency.

Partner with department leaders, agencies, and vendors to drive adoption and adherence to brand standards across the organization.

Creative Operations

Own intake, prioritization, and management of all internal and external brand-related requests.

Establish scalable workflows, approval processes, service-level agreements, and project management systems.

Manage relationships with design agencies, freelancers, production vendors, and creative partners.

Oversee creative project timelines, budgets, and resource allocation.

Design & Asset Development

Lead creation and oversight of corporate templates, presentations, event assets, advertising, social media graphics, sales materials, digital experiences, videos, infographics, and executive communications.

Provide art direction and creative leadership on major marketing initiatives, events, campaigns, and product launches.

Ensure all assets reflect the company’s evolving brand positioning and visual standards.

Cross-Functional Partnership

Partner closely with Marketing, Product, UX, Sales, Partnerships , HR, Events, and Executive Leadership to embed the brand consistently across every major business function .

A ct as a trusted advisor to stakeholders seeking creative solutions while balancing business objectives and brand integrity.

Influence decision-making and alignment across teams to ensure a cohesive brand experience.

Team Building & Leadership

Build and lead the future brand and design function as organizational needs evolve.

Mentor internal team members and external creative partners.

Foster a culture of creativity, accountability, collaboration, and continuous improvement.

Qualifications

Required Experience

8+ years of experience in brand design, creative leadership, visual communications, or a related field.

3+ years leading brand strategy, governance, or creative operations functions.

Proven experience owning and managing a comprehensive corporate brand across multiple channels and stakeholder groups.

Experience managing, evolving, and scaling global brands across regions and markets.

D emonstrated success leading large-scale brand transformations or rebranding initiatives.

Experience managing agencies, freelancers, and creative vendors.

Technical Skills

Expert knowledge of visual identity systems and brand governance.

Advanced proficiency in Adobe Creative Suite, Figma, PowerPoint, and digital collaboration tools.

Strong understanding of digital marketing, web design principles, content systems, and customer experience.

Experience working with digital asset management platforms and creative workflow systems.

Working knowledge of AI-enabled creative tools and workflows, with the ability to identify practical opportunities to improve creative efficiency, streamline production, and scale asset development while maintaining brand standards.

Leadership Qualities

Exceptional project management and organizational skills.

Strong executive presence and stakeholder management abilities.

Ability to influence without direct authority across a complex organization.

Strategic thinker with strong attention to detail and a commitment to design excellence.

Comfortable operating as both a visionary leader and hands-on contributor.

Success Metrics

Successful rollout and adoption of the new global brand identity.

Increased brand consistency across all channels and business units.

Reduction in off-brand creative assets and exceptions.

Improved creative request turnaround times and stakeholder satisfaction.

Establishment of scalable governance, asset management, and approval processes.

High adoption of templates, brand resources, and self-service tools across the organization.

Preferred Background

Experience within B2B technology, SaaS, fintech, payments, or enterprise software.

Experience supporting global organizations with multiple market segments and stakeholders.

Familiarity with event marketing, partner marketing, product marketing, and executive communications.

Demonstrated experience working cross-functionally with Product, UX, Partners, Sales, and executive stakeholders to deliver cohesive brand experiences.