Product Development & Buying Senior Manager

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for a Product Development & Buying Senior Manager to help shape the future of the Crunchyroll Store. This role blends buying, merchandising, and product development, with a focus on softlines, accessories, and collectibles rooted in anime fandom.

Reporting into the VP of eCommerce, you'll identify emerging trends, build compelling assortments, make buy decisions, and manage products from concept through launch. We're looking for someone with strong product instincts and a pulse on fashion, collectibles, gaming, entertainment, and youth culture - anime expertise is a plus.

Core Areas of Responsibility

Own the product lifecycle across softlines, accessories, and collectibles, from concept and assortment planning through launch and optimization

Translate anime, youth, pop culture, fashion, gaming, and consumer trends into compelling products and assortments

Make buy, pricing, and inventory decisions that balance demand, margin, and category growth

Partner with vendors and licensors across product development, costing, sampling, approvals, production, quality, and delivery

Drive cross-functional execution with Design, Creative, Marketing, Planning, Finance, Legal, Licensing, and Operations

Monitor sales, margin, inventory, sell-through, and fan feedback to inform future buys and product decisions

Champion premium product quality, packaging, and brand standards while protecting the integrity of licensed IP

Identify new vendors, collaborations, categories, and product opportunities that keep Crunchyroll relevant to fans and culture

We are considering applicants available to work a hybrid schedule in our Los Angeles office.

About You

We get excited about candidates, like you, because...

8+ years of experience in buying and product development, across softlines, accessories, collectibles, or licensed consumer products

Strong pulse on youth and pop culture trends, including fashion, collectibles, gaming, and entertainment; anime knowledge is a plus

Experience building assortments and making buy, pricing, margin, and inventory decisions

Proven track record developing products from concept through production and launch, working directly with vendors and manufacturers

Strong product and commercial instincts, with an eye for quality, design, value, and consumer appeal

Experience with licensed products or IP-driven brands and working cross-functionally in a fast-paced environment

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

Flexible time off policies allowing you to take the time you need to be your whole self.

Generous medical, dental, vision, STD, LTD, and life insurance

Health Saving Account HSA program

Health care and dependent care FSA

401(k) plan, with employer match

Employer paid commuter benefit

Support program for new parents

Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Los Angeles, CA

$105,000 , $130,000 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

Courage. We believe that when we overcome fear, we enable our best selves.

Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

Kaizen. We have a growth mindset committed to constant forward progress.

Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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