Senior Product Manager, Discovery
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About the role
Stash exists to put a financial advisor in everyone's pocket: investing, banking, and personalized guidance in one app for everyday Americans to invest and save with confidence.
Stash is hiring a Senior Product Manager to own Discovery: the product surfaces where people first decide Stash is for them, sign up, and take the steps that turn interest into an activated customer.
You'll work where Marketing story meets product experience: landing into the app, progressive disclosure of value, and the early journeys that drive signups, and in turn, first deposits and activation. You'll report to the Head of Product and partner closely with Design, Engineering, Data, Marketing, and Compliance.
This is a growth PM role. You will run experiments, read funnels, and ship iterations that compound.
What you'll do
Own roadmap and delivery for Discovery across web and mobile: signup, early onboarding entry points, and the product moments that convert and activate
Design and iterate on product-led growth mechanisms (referrals, shareable moments, milestone cues, trust-building for first-time investors) where they belong in Discovery
Define success metrics, instrument funnels, and run ongoing A/B tests; use Mixpanel, Looker, and cohort analysis to decide what to ship next
Write PRDs Design and Engineering can build from; partner on flows, scope, and tradeoffs under ambiguity
Align product narrative with Marketing so ads, landing, Discovery UX, and onboarding feel like one story
Ship in a regulated consumer fintech environment; partner with compliance and legal to move fast within guardrails
Use AI tools in day-to-day PM work (drafting PRDs, synthesizing feedback, exploring data and options)
Keep your manager, team, and stakeholders aligned on progress, risks, and decisions
What we're looking for
5+ years in product management, with meaningful time as a growth PM on consumer (D2C) mobile and/or web products
Track record shipping and iterating on funnel, conversion, or activation work; you can speak to user and business impact with numbers
Strong experimentation practice: hypothesis design, A/B tests, interpreting results, and killing or doubling down based on data
Fluency with product analytics (Mixpanel, Looker, or similar) and funnel/cohort analysis
Clear written and verbal communication when scope is still fuzzy; can prioritize by customer value, business impact, and effort
Strong cross-functional partner to engineering, design, marketing, and data
Uses AI in your PM workflow today, or ready to adopt it here
Self-motivated, analytical, comfortable owning outcomes end to end
Gold Stars
Fintech, investing, banking, or other regulated consumer experience
Experience partnering with growth marketing on creative cohesiveness across TOFU and in-product Discovery
#LI-Hybrid
Our Commitment to Diversity, Equity, and Inclusion
We proudly celebrate the unique qualities that make you you, 365 days a year, and not just because it’s the right thing to do or good for business. We embed the principles and practices of diversity, equity, and inclusion (DEI) into all that we do to prioritize people, a Stash core value , and to ensure Stashers of all backgrounds and experiences can be their authentic selves.
We are also proud to be the first and only venture-backed fintech to join the CEO Action for Diversity & Inclusion™ , and as an Equal Opportunity Employer, Stash is committed to building an inclusive environment for people of all backgrounds.
If you require any reasonable accommodations to make your application process more accessible, please reach out to recruiting@Stash.com.
Helping You Invest in Yourself
Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
Complimentary subscription to Stash+ account
Flexible work policy – We offer a flexible work environment that blends working from home with in-person collaboration at our NYC office to support productivity and team culture.
Flexible PTO
Annual learning and development reimbursement benefit
Work-from-home equipment stipends; home internet subsidy
Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health
External Recognition for Stash
Benzinga’s 2023 Best Brokerage for Beginners and Best Robo-Advisor Awards
Qorus-Accenture’s 2023 Banking Innovation Awards
USA Today and Statista’s 2023 Top 500 Best Financial Advisory Firms
Comparably's Best Company Awards: Best Places to Work, Best Company Outlook, and Best Engineering Team for Diversity, Women, Culture, and more! (2023)
Fintech Breakthrough Award: Best Personal Finance App (2023)
BuiltIn’s Best Places to Work (2022, 2021, 2020, 2019)
Forbes Fintech 50 (2021, 2020, 2019)
Best Digital Bank, Finovate Awards (2020)
Tearsheet Challenge Awards, Best Banking Card Product - Stock-Back® Card, 2020
LendIt Fintech Innovator of the Year (2020, 2019)
Salary Range: $175,000 - $195,000
The base salary range represents the reasonably anticipated low and high end of the salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, experience and competencies, as well as internal equity and alignment with market data for companies of our size and industry.
**No recruiters, please**
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