Senior Vice President of Business Marketing

About Attain

Built for consumers and companies, alike. In a world driven by data, we believe consumers and businesses can coexist. Our founders had a vision to empower consumers to leverage their greatest asset, their data, in exchange for modern financial services. Built with this vision in mind, our platform allows consumers to access savings tools, earned wages and rewards without cost or hidden fees. In exchange, they give permission to use their real-time data for research, insights and targeted advertising.

At Attain, your contribution will help us build a more equitable and efficient data sharing ecosystem, whether helping consumers access modern financial services or businesses leverage data to achieve better outcomes. You'll have the opportunity to work directly with hands-on leaders and mission-driven individuals everyday.

About the role

Attain is seeking a Senior Vice President of Business Marketing to lead our B2B marketing team through our next phase of growth. Our real-time measurement solutions, high-fidelity audiences and proprietary insights enable outcomes to increase customer lifetime value, and our marketing efforts are the foundation of that journey. You'll lead a high-impact team to strategize the creation and cultivation of account-based marketing initiatives, automation, branding, communication and events, as well as, product marketing, sales enablement, demand generation and content. Our ideal candidate brings exemplary marketing expertise within the ad-tech ecosystem, which will help continue to leverage Attain's unique positioning in the market. This is an externally facing role: you will represent Attain at industry events and conferences, on stage and in the press, as a visible voice of the brand.

Preferred Qualifications

10+ years of B2B marketing experience in the ad-tech industry, with at least 6+ of those years in a senior leadership role; start-up experience is strongly preferred

Deep understanding of the ad-tech industry and ability to champion cutting-edge technologies for the evolving agency, partner and vendor landscape

Experience leading emerging and established ad-tech brands through strategic planning for account-based marketing and marketing automation

Track record of building demand generation and email marketing programs with direct accountability to marketing-sourced pipeline

Experience owning product marketing and sales enablement, including product positioning, launch readiness and sales training programs

Fluency across the modern martech stack (e.g., Hubspot, Highspot), including evaluating and deploying AI functionality across content and marketing operations

Exceptional leadership and managerial skills, with experience building high-performing marketing teams across multiple key B2B disciplines

Strong analytical skills with the ability to synthesize large data-sets, key trends and turn those into actionable insights

Proven ability to meticulously track marketing spend across all channels and evaluate results for future budget planning

Excellent verbal and written communication skills with vast experience translating and engaging non-technical audiences with technical information, as voices of the brand and customer

Confident public speaker with a strong industry presence, comfortable presenting at conferences, on panels and in customer-facing settings

Bachelor's Degree in Marketing, Business Administration or Communications

What a typical week might look like

Own the strategy for marketing initiatives across Attain's real-time measurement solutions, audiences and insights

Create, execute and measure full-funnel, account-based marketing plans for our unique partners across multiple channels

Own product marketing and sales enablement: positioning and messaging, GTM planning for product launches, sales content and training, ensuring reps are trained and launch materials are delivered ahead of every major release

Build and scale demand generation, lead management and email marketing programs, with accountability for marketing-sourced pipeline

Direct content strategy across the website, blog, social channels, case studies, testimonials and video, including AI-assisted content production

Oversee competitive and market intelligence, including a formal win/loss program, and turn findings into positioning and sales tools

Collaborate with cross functional partners who bring extensive expertise in their respective areas; branding, event management and supporting a dynamic sales team

Lead and manage B2B marketing team in their respective areas of expertise and amplify collaboration to enhance creative, brand and event strategy

Own Attain's tentpole owned events, including The Outcome Summit, alongside our sponsored and industry event calendar

Represent Attain externally: attend industry events, speak at conferences and on panels, and act as a visible ambassador for the brand alongside the executive team

Manage external agency and vendor relationships across PR, social and content, including Attain's external Public Relations firm

Quantify marketing efforts related to broader business objectives and establish team-wide metrics for ideal revenue driven outcomes

Establish strong rapport with broader sales, product, technology and operational leadership teams in order to ensure organization wide alignment to marketing efforts and initiatives

Support internal stakeholders including HR, SLT and business development with communications, internal events and company updates

Provide thought-leadership related to 'The Outcome' and future potential publications

Report performance metrics and indicators to the executive leadership team to identify opportunities for growth

We're excited to hear from you.

At Attain, we are passionate about finding people to continuously help us grow our organization. We encourage you to apply, even if your experience doesn't match every detail of the job description. If we don't see something that immediately fits, we will keep your resume on file for future opportunities.