Account Executive – End User Sales

Since 1971, CFM Company has been delivering high-performance HVAC and sheet metal solutions across Colorado and Eastern Wyoming. We represent top-tier manufacturers and support our customers through every stage—from system design and selection to logistics, installation, and beyond. Our team is built on relationships, driven by service, and committed to doing the job right.

If you're ready for what's next, we’re excited you found us. At CFM, you’ll be part of a company that combines deep local roots with the backing of a national network—giving you the tools to grow, the freedom to take on new challenges, and the chance to make a lasting impact in the communities we serve. We review every application carefully and appreciate your interest in growing your career with our team.

We are seeking a talented Commercial HVAC Equipment Sales Executive with minimum 5+ years’ sales and leadership experience. Under minimal direction, this outside sales role is responsible for the sale of commercial HVAC equipment and systems to owners, engineers, architects, contractors (mechanical) and consultants. You will build and manage long-term customer relationships with your customers, accounts, and manufacturers.

The Account Executive is responsible for promoting, applying, and selling commercial and HVAC equipment and systems represented by CFM. This role focuses on developing relationships with consulting engineers, contractors, architects, and building owners to influence system design, support project development, and drive product specifications.

The Account Executive provides technical, application, strategic, and marketing support to external customers including consulting engineers, contractors, and end users. This position works closely with internal sales, project coordinators, project engineering, and support teams to manage project opportunities from early design through bidding, submittals, and project execution.

Compensation: $125K+ + Commissions (100% Commission Compensation with Draw)

Responsibilities

Demonstrates technical expertise to develop credibility, loyalty, trust and commitment

Determines project needs, constraints, and responsibilities to meet the customer’s system designs and installation requirements

Effectively writes, presents and communicates bids. Negotiates value and closes the sale

Positively and credibly influences system design and solutions with customers.

Frequently creates competitive, high quality and timely estimates, bids, proposals, and cost/benefit analysis

Manages multiple, ongoing, projects particularly focusing on selling HVAC equipment, service and systems

Builds partnering relationships with customers by consistent in-person visits

Responsible for developing and maintaining manufacturer relationships

Understands the customer's business and speaks their language

Responsible for supporting and assisting in the accounts receivable collection process

Addresses customer's operational and environmental objectives, needs and requirements and sell solutions

Solicits support from and communicates effectively with the entire sales team and inside sales supports staff

Successfully collaborates across the organization to develop winning sales strategies

Assists in the development of the sales team

Ability to work to successfully perform job duties with minimal oversight while keeping management informed of progress and account status. Knows when to call for assistance from upper management to keep the sales process moving

Qualifications

Bachelor’s degree in engineering or related field preferred, or equivalent industry experience

Minimum 5+ years of HVAC, mechanical contracting, engineering, or construction industry experience

Experience working with consulting engineers and contractors strongly preferred

Strong technical knowledge of HVAC systems and equipment applications

Excellent interpersonal, communication, and relationship-building skills

Ability to influence design decisions and develop trusted customer relationships

Ability to prioritize, multi-task, deal with ambiguity and manage high volume projects

Proficiency in Microsoft Office applications including Word, Excel, PowerPoint, and Outlook

Other Skills/Abilities

Strategic Skills

Ability to learn new skills and knowledge. Ability to understand concepts and complexity comfortably. Open to change and will try to find solutions. Able to handle uncertainty and make decisions without knowing the whole story

Operating Skills

Ability to discern between tasks to determine how best to accomplish goals and organize task/people assignments to get results in a timely way. Ability to figure out processes and simplify them to maximize workflow.

Behavior Skills

Ability to manage people and situations when conflicts arise. Ability to seize opportunities with the drive to complete goals.

Personal and Interpersonal Skills

Ability to establish and grow relationships with customers through effective verbal and written communication. Dedicated to the needs of the customers, manufacturers and peers and has the patience to actively listen to all business partners. Able to solve problems and skillfully negotiate with a minimum of noise while managing stress. Demonstrates integrity and trust through appropriate directness and truthfulness. Ability to understand personal strengths and weaknesses, seek feedback, and improve upon shortcomings.

Negotiating Skills

Ability to settle differences, compromise or reach agreement while avoiding arguments and disputes.

Presentation Skills

Ability to communicate and transfer knowledge in a precise, concise, and logical manner. Demonstrates professional facilitation skills and has a professional presence.

Environmental Requirements

Will be required to work in an office environment and frequently in the field.

Occasional travel may be required for customer meetings, factory visits, training sessions, and industry events.

Physical Demands

While performing the duties of this job, the employee is regularly required to use hands to operate computer keyboard and telephone, reach with hands and arms. The employee frequently is required to stand, walk, and sit. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.

Benefits

CFM offers a competitive compensation and benefits package designed to support employee success and well-being. Benefits may include:

Competitive salary and performance-based incentives

Health, dental, and vision insurance

Retirement savings plan

Paid time off and holidays

Professional training and development opportunities

Industry networking and training events

NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as negotiated to meet the ongoing needs of the organization.

Employment practices will not be influenced or affected by an applicant’s or employee’s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Reasonable accommodations will be made for qualified individuals with disabilities unless doing so would result in an undue hardship.

Salary ranges listed are dependent upon a candidate’s qualifications, experience, internal equity, and the budgeted amount for the specific role and location.