Dick Clark Productions: Head of Social

Dick Clark Productions (DCP) is seeking an experienced Head of Social to lead social strategy, audience growth and engagement, and execution across its portfolio of live events and tentpole shows.

This role will define DCP’s overall social vision while developing audience-first strategies for each show. They will oversee show-specific social agencies and vendors and establish standards for strategy, execution, and performance.

The role will also serve as a primary social partner to Production, Talent, Brand Partnerships, and DCP Studios , supporting sponsored social programs, paid amplification, branded content, and the social needs of each production. This position can be located in our Los Angeles office.

Key Responsibilities

Social Strategy and Audience Growth

Lead the overall social media strategy across DCP’s awards shows, music events, and entertainment properties

Develop show-specific strategies based on audience insights, talent, programming, cultural moments, and business goals

Establish platform strategies, content pillars, publishing calendars, and audience-growth plans across Instagram, TikTok, YouTube, YouTube Shorts, Facebook, X, Snapchat, and emerging platforms

Identify new formats, creator partnerships, platform opportunities, and social-first concepts that expand reach and engagement

Integrate social strategy into broader marketing, publicity, talent, production, and content distribution plans

Live-Event and Show Execution

Oversee social planning and execution from show announcement through post-show coverage, including red carpets, rehearsals, winners’ walk, backstage, and live broadcasts

Partner with DCP Studios, Production, Marketing, Publicity, and Talent Relations to define social priorities inclusive of content needs, approvals, and workflows

Direct real-time social coverage during live broadcasts, including rapid-turn video, performance clips, winner moments, backstage content, and other in-show content

Establish repeatable show playbooks, approval processes, and post-event reviews to improve future execution

Agency and Vendor Management

Manage the roster of social agencies supporting DCP’s tentpole shows

Source, evaluate, brief, and oversee agencies based on each show’s audience, scale, budget, and creative requirements

Review and approve agency strategies, content plans, staffing, coverage schedules, and performance reports

Hold agencies accountable for quality, timelines, budgets, brand standards, execution and results

Engage and oversee specialized vendors for content capture, editing, photography, video production, creator activity, and social publishing

Brand Partnerships

Serve as the primary social media partner to the Sales and Creative Strategy & Activation teams

Translate brand partnerships objectives into social content and amplification plans

Review proposed social plans to ensure deliverables are strategically sound, platform-appropriate, achievable, and aligned with DCP standards

Oversee execution of sponsored social campaigns, including creative development, content management, paid amplification, approvals, and reporting

Partner with internal teams to define deliverables, timelines, budgets, and performance expectations

Provide campaign reporting and post-campaign analysis to internal stakeholders and clients

Measurement and Platform Relationships

Define KPIs and performance benchmarks for each show and campaign

Oversee reporting across audience growth, engagement, video views, impressions, clicks, paid media, and other relevant metrics

Translate performance data into recommendations for leadership, agencies, and show teams

Maintain relationships with Meta, TikTok, YouTube, Snapchat, X, and other emerging platforms

Pursue platform support, co-marketing opportunities, editorial placement, beta access, and other strategic opportunities that DCP shows can leverage and benefit from

Monitor platform changes, algorithm trends, audience behavior, and emerging technologies to inform future strategies

Qualifications

At least 10+ years of experience in social media, digital marketing, audience development, and/or content strategy

Significant experience leading social strategy for live entertainment moments including events, awards shows, music, sports, or other real-time cultural properties

Proven success growing audiences and delivering measurable engagement, video, traffic, and revenue results

Demonstrated experience managing social agencies, production vendors, and complex multi-platform campaigns

Experience supporting sponsored social, branded content, paid amplification, and client-facing deliverables

Strong knowledge of major social platforms, publishing practices, paid media, analytics, and content formats

Experience with live-event content capture, real-time publishing, rapid-turn video, and social approvals

Strong executive communication, presentation, negotiation, and relationship-management skills

Ability to work nights, weekends, and travel as required by live-event production schedules

As Dick Clark Productions values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Typical wage range: $155 - $170k + bonus. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family . PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees’ needs, we have launched a new Flexible Vacation Policy.

At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.

About DCP

Dick Clark Productions is the world's largest producer and proprietor of televised live event entertainment programming with the "Academy of Country Music Awards," "American Music Awards," "Billboard Music Awards," "Golden Globe Awards," "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest," “So You Think You Can Dance,” and the “Streamy Awards.” Dick Clark Productions owns one of the world's most extensive and unique entertainment archive libraries with more than 60 years of award-winning shows, historic programs, specials, performances and legendary programming. For more information please visit www.dickclark.com .

About Penske Media Corporation (PMC)

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of more than 500 million people. Since 2004, PMC has been a pioneer in digital media and owns over 300 live events, while reaching audiences across all screens. Penske Media is recognized, as one of the Top 100 Private Companies in the United States and North America.

Our Companies & Brands

Iconic Media Brands (PMX): Variety, Rolling Stone, The Verge, Billboard, The Hollywood Reporter, WWD, SHE Media, Robb Report, Deadline, Eater, Sportico, ARTnews, Fairchild Media, VIBE, IndieWire, SB Nation, ARTFORUM, POPSUGAR, Gold Derby, BEAUTY INC, Art in America, Punch, The Dodo , and more.

Live Events & Experiences: The Golden Globes, SXSW, Academy of Country Music Awards (ACMs), Billboard Music Awards (BBMAs), Dick Clark's New Year’s Rockin’ Eve, SXSW London, American Music Awards (AMAs), and Latin Music Week.

Data & Analytics: Luminate , the premier music and entertainment data and analytics company.

Global Footprint

PMC and its subsidiaries are co-headquartered in New York and Los Angeles , with additional offices spanning 14 countries worldwide.

Want to learn more? Visit www.PMC.com to explore our complete portfolio.