Director of External Communications

We power people’s progress.

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.

We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

Meet the team!

We are hiring a Director of External Communications to operate as an extension of the Chief Brand Officer, owning and scaling Preply’s external narrative at company level.

Today, much of our narrative lives centrally. Your mission is to decentralize, systematize, and scale it into a high-impact narrative engine that shapes global perception and drives business outcomes.

This is not a traditional PR role.

Your mission is to build and own a scalable narrative system that:

Shapes how Preply is perceived globally

Positions Preply as a leader in AI-driven learning

Drives measurable impact on growth, hiring, and brand authority

Eliminates dependency on any single individual for storytelling

You will operate at the intersection of Brand, Product, Talent, and Leadership, influencing without authority and driving execution across the company.

What you will own:

Company Narrative & Market Position

Define and evolve Preply’s global narrative, including:

AI & product positioning

Marketplace dynamics (tutors & learners)

Social impact and mission

Own how Preply shows up across all external touchpoints

Establish Preply as a category-defining voice in AI-powered learning

Narrative Engine & Content System

Build a scalable storytelling system connecting:

Inputs: product, research, data, insights

Outputs: PR, SEO, content, executive communications

Ensure consistency across all formats:

Media, reports, op-eds, events, owned content

Move from campaigns → repeatable narrative infrastructure

Employer Brand & Talent Narrative

Define and scale a global employer narrative

Build targeted storytelling for key audiences:

AI, Engineering, Design, Tutors

Partner with Talent to directly impact hiring outcomes

Executive Positioning & Thought Leadership

Shape leadership voice and positioning in the market

Develop strong POVs on:

AI in education

Marketplace dynamics

Future of learning

Drive visibility across:

Tier 1 media

Conferences

Long-form content

Cross-Functional Narrative Orchestration

Align senior stakeholders across Brand, Product, Talent, and Marketing

Create frameworks enabling teams to contribute to a unified narrative

Drive execution without direct authority

Strategy -> Execution (Critical)

Own both direction and delivery

Personally contribute to:

Writing and storytelling

Key launches and initiatives

High-impact narrative moments

This is a hands-on leadership role. We are looking for builders, not coordinators.

Reputation & Crisis Leadership

Define communication strategies for high-stakes situations

Prepare leadership for complex media environments

Anticipate and manage reputational risks

This role is not

A traditional PR leadership role

A coordination layer between teams

A purely strategic or purely managerial position

What we are looking for

12+ years in communications, content, or narrative strategy in high-growth tech environments

Proven experience owning company-level narrative or market positioning

Strong track record connecting storytelling → business impact

Experience working closely with senior stakeholders and executives

Ability to operate as both:

Strategic leader

Hands-on executor

Native fluency in English required (Spanish is a strong plus)

Critical Differentiators

Deep understanding of AI / LLM landscape and its narrative implications

Ability to shape market perception, not just run campaigns

Experience building scalable systems, not one-off initiatives

Strong editorial instinct combined with data-driven thinking

High ownership mindset — comfortable operating in ambiguity

Why you’ll love it at Preply

An open, collaborative, dynamic and diverse culture;