Performance Marketing Manager, Paid Social Multiple Verticals

At NerdWallet, we’re on a mission to bring clarity to all of life’s financial decisions and every great mission needs a team of exceptional Nerds. We’ve built an inclusive, flexible, and candid culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in-office, we support how you thrive best. We invest in your well-being, development, and ability to make an impact because when one Nerd levels up, we all do.

We're looking for a paid media strategist with deep paid social lead-gen experience to scale multiple financial services verticals including: auto insurance, personal loans, mortgage/home equity, banking, investing, credit cards, and other emerging verticals.

This is a hands-on, strategic role: you'll build the paid social testing roadmap, launch and optimize campaigns in-platform, partner with data and analytics teams on measurement, and turn performance trends into clear recommendations for stakeholders including vertical managers. Success here requires strong measurement fundamentals, high-quality creative, clear funnel strategy, platform expertise, and constant iteration — not just launching ads.

This role reports to the Managing Director.

Where you can make an impact:

Strategy & Campaign Ownership

Own paid social strategy, execution, and performance across multiple verticals, aligning campaigns to each vertical's growth targets, funnel dynamics, and audience needs

Build campaign structures across Meta, TikTok, and other platforms as needed

Set objectives, bidding strategy, audience approach, budget allocation, and conversion events per campaign

Manage campaigns end-to-end: setup, QA, pacing, troubleshooting, optimization

Build testing plans for new verticals, bidding strategies, conversion events, creative angles, and funnel experiences

Optimization & Performance

Monitor performance and diagnose whether issues stem from creative fatigue, tracking gaps, funnel friction, audience limits, delivery, or data quality

Make budget and pacing calls based on performance trends and business priorities

Stay current on platform, algorithm, privacy, and ad product changes

Reporting & Stakeholder Communication

Own recurring performance reporting — results, trends, learnings, risks, next steps

Translate platform performance into business impact for vertical leads and leadership

Communicate tracking issues, data discrepancies, and testing results clearly and proactively

Data, Tracking & Measurement

Partner with data, analytics, and engineering teams to define measurement needs and map new conversion events

Troubleshoot discrepancies between platform and backend data (attribution, event firing, duplicates, timing)

Help build measurement frameworks that optimize toward lead quality and business outcomes, not just volume

Creative Strategy

Lead creative strategy across verticals: messaging angles, hooks, scripts, static/video/UGC concepts

Write creative briefs covering business goal, audience, value prop, and key claims

Review assets for clarity and platform fit; give feedback through concept, script, and production stages

Build creative testing roadmaps and turn results into next-round recommendations

Landing Page & Funnel Strategy

Evaluate landing pages and funnels for message match, conversion flow, and drop-off

Recommend and support tests across landing pages, advertorials, lead forms, quizzes, and prequalification flows

Ensure creative, landing pages, and tracking are aligned before launch

Platform Partnerships & Competitive Research

Manage relationships with platform reps; evaluate their recommendations against NerdWallet's goals and data quality

Track competitor creative, offers, and funnel approaches; feed insights back into strategy

Your experience:

5+ years of paid social experience, ideally in financial lead generation

Bachelor's degree in marketing, business, or a related field, or equivalent practical experience

Direct, hands-on experience running campaigns on both Meta Ads Manager and TikTok Ads Manager is required

Proven track record scaling paid social budgets (six figures+ in monthly spend preferred) while maintaining or improving CPA/CAC and ROAS

Experience managing toward lead gen, revenue, ROAS, CPA/CAC, or funnel-based goals

Ability to build paid media strategy from the ground up — structure, testing, measurement, creative, optimization

Strong analytical skills, comfortable with both platform and backend business data

Experience troubleshooting tracking, attribution, or reporting discrepancies

Experience writing creative briefs and giving feedback to creative teams or external partners

Strong project management skills across multiple concurrent verticals and workstreams

Clear, confident communicator who can translate data into recommendations for non-technical audiences

Preferred qualifications

Experience advertising on LinkedIn, Reddit, Quora, or X

Experience in financial services (insurance, lending, wealth, banking, investing, mortgage, home equity, or other regulated categories)

Experience with lead gen funnels, prequalification/quiz flows, marketplace models, or affiliate/partner revenue models

Experience optimizing toward backend events — funded loans, booked appointments, matched leads

Experience with CAPI/server-side tracking and conversion signal quality

Experience with UGC creative, creator partnerships, or video production workflows

Comfort working with legal, compliance, or brand review processes in regulated industries

Where:

This role will be remote (based in the U.S.).

We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

Industry-leading medical, dental, and vision health care plans for employees and their dependents

Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown

New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care

Mental health support

Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests

Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution

Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)

Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)

Have Some Fun! (Nerds are fun, too)

Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities

Hackathons and team events across all teams and departments

Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction

Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match

Plan for your future (And when you retire on your island, remember the little people)

401K with 4% company match

Be the first to test and benefit from our new financial products and tools

Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar

Disability and Life Insurance with employer-paid premiums

If you are based in California, we encourage you to read this important information for California residents linked here .

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.