Senior Associate, Copywriting (Advertising & Marketing)

Key Responsibilities

Create purposeful, audience-centered content that aligns with brand voice, product positioning, and marketing priorities

Adapt messaging for different channels and audiences , ensuring consistency while optimizing for format and engagement

Translate complex ideas into clear, accessible language , particularly in financial and insurance contexts

Contribute to campaign development , including creating message variations that support audience segmentation and performance goals

Develop a wide range of content , such as product materials, sales enablement tools, digital and social content, presentations, and marketing communications

Partner closely with cross-functional teams (e.g., creative, content strategy, marketing) to deliver cohesive and aligned messaging

Maintain high standards of quality and accuracy , ensuring all content adheres to brand guidelines and established processes

Manage multiple projects and timelines effectively in a dynamic, fast-paced environment

Continuously build knowledge of the organization’s brand, products, and services

Support an inclusive, collaborative, and creative team environment

Take on additional responsibilities as needed to support team and organizational goals

Qualifications & Experience

Professional experience: 7+ years of copywriting across multiple formats and channels, with a portfolio demonstrating range and impact

Clarity and communication: Ability to simplify complex or technical information for diverse audiences

Analytical thinking: Skilled at synthesizing input from multiple sources into cohesive, effective messaging

Adaptability: Comfortable adjusting tone, style, and approach based on audience and channel

Collaborative mindset: Open to feedback and committed to continuous improvement through iteration

Organization & accountability: Proven ability to manage competing priorities and deadlines

Technical proficiency: Experience with project management and collaboration tools (e.g., Workfront, Mural, Figma, or similar)

Education: Bachelor’s degree in communications, marketing, journalism, or a related field preferred

Industry knowledge (helpful, not required): Familiarity with financial services, insurance, or investment products, and understanding of marketing and sales processes

What Success Looks Like

Messaging is clear, consistent, and aligned across channels

Complex concepts are easy for target audiences to understand and act on

Content supports business goals while maintaining a strong, trusted brand presence

Collaboration strengthens outcomes and fosters a positive team environment