Director of Demand Generation

Key Responsibilities:

Demand Generation Strategy & Execution

Develop and execute integrated demand generation programs across digital channels (email, paid media, SEO/SEM, content, partnerships, etc.)

Build scalable campaigns that drive qualified pipeline, not just activity

Partner with content and brand to activate thought leadership into measurable engagement

Own campaign planning, execution, and optimization across channels

Pipeline Development & Marketing Contribution

Partner closely with business teams to align marketing programs to priority growth areas

Develop and manage lead generation and nurturing programs that support pipeline development

Ensure strong alignment between marketing activity and downstream conversion

Establish clear definitions and processes around lead quality and handoff

Drive accountability across teams for timely lead follow-up and conversion

Analytics & Performance

Own performance tracking across campaigns and channels

Build and optimize dashboards to measure engagement, pipeline contribution, and ROI

Continuously test and refine programs based on data and insights

Partner with marketing operations to ensure data integrity and reporting consistency

Qualifications & Experience:

8-12 years of relevant experience, with at least 5+ years directly owning demand generation programs, preferably within financial services or a related industry

Experience in wealth management, asset management, or alternative investments strongly preferred

Experience building or scaling demand generation programs targeting high-net-worth or institutional audiences is highly valued

Ideal candidates come from scaled wealth platforms, alternative asset managers, or high-growth RIAs where they have built or evolved a demand generation function

Proven track record of building and executing multi-channel demand generation programs that drive measurable pipeline and business outcomes

Strong hands-on experience across digital channels and marketing automation platforms (e.g., Marketo, HubSpot)

Deep understanding of funnel metrics, campaign performance, and optimization strategies

Strong cross-functional collaborator with the ability to translate strategy into execution

This is not a pure strategy role; we want someone who is equally comfortable executing and optimizing campaigns

Strong ability to influence and partner with senior stakeholders across investment, client, and leadership teams in a relationship-driven organization

Proven ability to execute and deliver results – not just design demand generation programs

Demonstrated ability to operate independently and take ownership of outcomes in a lean, fast-moving environment