Go-To-Market Program Manager

About the Role

The Go-To-Market (GTM) Program Manager is responsible for planning, coordinating, and executing cross-functional initiatives that bring products, services, or programs to market efficiently and successfully. You will partner closely with Sales, Marketing, Product, Enablement, and Operations to align timelines, resources, and deliverables, ensuring GTM strategies are executed on time and with precision. You will drive clarity and accountability across stakeholders, mitigate risks, manage dependencies, and translate strategic objectives into actionable project plans that support revenue growth, customer adoption, and overall business impact.

Reports to

Strategy & Business Operations Manager

Pay Classification

Full-Time, Exempt

Responsibilities

Own end-to-end GTM programs, translating strategy into coordinated execution plans across Sales, Marketing, Product, Enablement, RevOps, and Customer teams

Drive cross-functional alignment and accountability, serving as the central owner for GTM planning, priorities, timelines, and launch readiness

Orchestrate complex, multi-stream initiatives (product launches, enablement rollouts, pricing/packaging changes, campaigns) to ensure on-time, high-impact delivery

Establish and lead GTM operating cadences, including weekly execution tracking, monthly business reviews, and quarterly/annual planning cycles

Partner with functional leaders to manage resources and capacity, proactively identifying and resolving constraints or competing priorities

Build scalable GTM processes, templates, playbooks, and documentation to improve speed, consistency, and repeatability

Define, track, and report GTM success metrics in partnership with RevOps, delivering clear, data-driven insights to senior leadership

Proactively manage risks and lead post-program retrospectives to drive continuous improvement across GTM execution and outcomes

Minimum Qualifications

EDUCATION

Bachelor’s degree in business, marketing, or other relevant field

EXPERIENCE

3–5 years of experience managing complex, cross ‑ functional programs, preferably within a SaaS, technology, or high ‑ growth GTM environment

Strong expertise in program and project management tools (e.g., Asana) to drive execution, track dependencies, and maintain GTM operating rhythms

Hands-on experience partnering with revenue systems and data (e.g., Salesforce), with the ability to understand pipeline, forecasting, and GTM performance metrics

Proven track record of managing senior stakeholders across Sales, Marketing, Product, Enablement, and RevOps, aligning expectations and driving accountability through execution

SKILLS

Demonstrated ability to build strong, trust-based relationships and partner effectively across Sales, Marketing, Product, Enablement, RevOps, and Customer teams

Experience working in a high-growth, private equity-backed environment

Proven leadership in driving programs and initiatives—planning, prioritizing, communicating, and influencing stakeholders to deliver against GTM objectives

Thrives in fast-paced, high-growth environments with the agility to adapt GTM plans as business priorities, market conditions, or inputs evolve

Ability to operationalize and evangelize best practices, frameworks, and playbooks that improve GTM execution speed, consistency, and quality

Customer- and revenue-oriented mindset, ensuring GTM programs are aligned to customer needs, adoption, and measurable business impact

Strong organizational, communication, and executive presentation skills, with the ability to synthesize complex information into clear, actionable insights

Highly collaborative approach, enabling productive working relationships and alignment with stakeholders at all levels—from individual contributors to senior leadership

Benefits

Healthcare, Dental, and Vision Benefits

Employer Paid Life Insurance and Disability Insurance

EAP - Employee Assistance Program

Pet Insurance

401(k) Plan with Employer Matching

Competitive Bonus Structure

Home Office Reimbursement

Certification Reimbursement

Personalized Career Coaching

Generous Paid Time Off

Paid Office Closure December 25-January 1

Vacation Bonus

Summer Hours

About A-LIGN

A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.

Come Work for A-LIGN!

Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn .

A-LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans encouraged to apply!