Fairchild: Digital Director

Fairchild: Digital Director

Fairchild is home to iconic brands including Women’s Wear Daily (WWD), Footwear News (FN), and Beauty Inc, and sits at the center of the global fashion, beauty, and retail industries.

We are seeking a motivated and detail-oriented Digital Director to lead a team of digital writers, identifying breaking news, trending stories, and cultural moments, and assign content swiftly and accordingly.

Responsibilities will include

Lead a team of digital writers plus freelancers and foster a collaborative, ambitious and ideas-driven culture for WWD, Beauty Inc and Footwear News

Assign, edit, and write digital content across the site, ensuring accuracy, voice consistency, and editorial quality

Maintain and regularly update the editorial calendar, balancing timely content with evergreen priorities while ensuring team meets deadlines and traffic goals

Communicate and collaborate with the Eye team on coverage of red carpet and celebrities and the Fashion team on style and trends, creating synergy and avoiding duplication

With the senior editorial team, design and develop the publication’s SEO strategy, including keyword research, headline optimization, evergreen content planning, and performance tracking, and execute accordingly

Work with editors and writers across the organization to ensure best and consistent SEO practices

Monitor, analyze and report on traffic trends, search performance, and audience behavior to inform content decisions; create internal reporting system and decks to present to senior-level staff

Pitch, package, and optimize stories for Apple News and other distribution or syndication partners

Liaise with depts for tentpoles, big initiatives, business-related events, and special projects and create a content plan

Serve as a point-person for web needs for staff members, and monitor user experience for the reader, working closely with the Product team

Ensure content meets legal, ethical, and fact-checking standards

Requirements

At least five years of digital news experience at a media outlet with a deep understanding of what resonates online

Someone who is chronically online and can identify an emerging shift in consumer behavior and use of language, what topics are gaining traction and identify rising talent

A strong vision, sharp editorial eye, clear communicator who is comfortable speaking in front of staff members and approaching and collaborating with senior-level editors across the publication

Culturally in-tune, able to identify the nuance of each bureau, department and beat and communicate accordingly

Familiarity with interests and needs of the Fairchild publication trade and consumer reader

A proven track record of managing a team and collaborating with other departments across multiple platforms

A strong understanding of audience analytics; familiarity with digital subscriptions a plus

An elastic mindset that is in tune with the industry, current affairs and the needs of an evolving newsroom

A good faith estimate of the salary range is $90k – $100k upon hire. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family . PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees’ needs, we have launched a new Flexible Vacation Policy.

At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.

About Fairchild Media Group

FMG, publisher of WWD, Beauty Inc. Footwear News, and Sourcing Journal is the leading business authority for the fashion, retail, footwear, and beauty industries. We provide a balance of timely, credible business news and key fashion trends to a dedicated readership of retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, tech leaders, consumers, and trend-makers.

About WWD

WWD is the leading business authority for the fashion, retail, and beauty industries. WWD provides a balance of timely, credible business news and key fashion trends to a dedicated readership of retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, consumers, and trend-makers.

About Beauty Inc

Beauty Inc is the insider’s guide to the global Beauty community. Offering six franchise printed issues per year, a weekly news-based digital publication, and expanded coverage on wwd.com , Beauty Inc is highly-regarded for comprehensive reporting on industry trends and marketplace developments and is considered the premier source for in-depth coverage on all aspects of the Beauty, Wellness and Retail communities.

About Footwear News

Footwear News is the ultimate source for senior footwear and fashion executives, providing an insider’s perspective on top news, trends and strategies. FN keeps you and your business a step ahead on the retailing, manufacturing and financial aspects of the footwear industry. FN spotlights the hottest new designers, newsmakers, and business leaders, as well as reporting on the most groundbreaking fashion trends and more.

About Sourcing Journal Media

Sourcing Journal Media, LLC is the largest, most comprehensive and authoritative B2B resource for executives working in the apparel, textile and footwear industries. We produce publications and events under the Sourcing Journal and Rivet brands, empowering industry leaders with essential news, expert commentary and in-depth analysis to navigate every aspect of their business.

About PMC

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Latin Music Week. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visit www.PMC.com